• Sansiri, a leading real estate developer in Thailand with over 40 years of consumer trust, announces its success in becoming a full-fledged leader in after-sales service through the "LIFE-LONG PROMISE" strategy.
  • Leveraging the unique strengths of real estate, offering comprehensive after-sales service that surpasses every step, winning the hearts of customers across all segments, with over 130,000 families nationwide.
  • Continuing to elevate its leadership in real estate service standards through 4 core strengths: “Quality-Security-Caring-Community,” along with proactive home inspections for both horizontal and vertical properties, helping to create long-term value for assets.
  • Reiterating the concept of “Never-Ending Service, caring for you endlessly,” which emphasizes superior quality service in every dimension, both before and after moving in, boosting homeowners' confidence and ensuring they can move in immediately.

Trends in Modern Real Estate Consumers: Emphasizing Long-Term Quality of Life Over Price

According to a survey by Terra Media and Consulting in 2024, the key factors influencing home purchase decisions in 2025 are after-sales service, security systems, home quality, and care from professional teams, which are deemed more important than the brand credit of real estate developers. This change reflects a significant trend in the global real estate industry, where consumers view home purchases as long-term investments, considering the total cost of ownership rather than just the initial purchase price. Additionally, technology and security have become top priorities in an era where working from home has become the new norm.

Introducing the LIFE-LONG PROMISE Strategy, Sansiri, which has won the hearts of over 130,000 families nationwide over the past 40 years, is moving forward to elevate service standards with 4 main strengths:

  1. LIFE-LONG QUALITY: Addressing the needs of modern consumers who prioritize long-term value with superior construction quality and warranties, including Quality Control - checking over 320+ items from construction to delivery, Warranty - structural warranty of up to 5 years, along with up to 2 proactive Home Check-Ups, and 100% Quality Passed Check - inspected with 13 modern tools before delivery.

This aligns with the Global Housing Quality Index trend, which indicates that housing quality directly impacts residents' well-being, leading consumers to be willing to pay more for high-quality homes and long-term warranties.

  1. LIFE-LONG SECURITY: Addressing security concerns in the digital age through the LIV-24 security system, an intelligent technology that operates 24 hours, including AI CCTV Analytics - a motion sensor system that analyzes abnormalities in real-time, IoT Monitoring Management – smart building control system, Access Control - entry control system using Face Scan and License Plate Reader, and Command Centre - a control room that integrates AI systems to prevent serious incidents 100%.

According to a report by McKinsey Global Institute, Smart Home Security technology is expected to grow at an average of 25% per year, particularly among Digital Natives who want to connect home systems with mobile devices.

  1. LIFE-LONG CARING: Responding to the trend of customers seeking premium privacy with care from professional property management, Plus Property, which is certified with international standards including ISO 9001, ISO 41001, ISO 14001, and Fitwel, offering comprehensive services such as Living Management – managing common areas to international standards, Customized Service - special services with Butler and Concierge Service, and Asset Management - comprehensive real estate advice.

Data from the Luxury Institute reveals that 78% of High-Net-Worth clients value Concierge services and are willing to pay more for personalized services that cater to their specific lifestyles.

  1. LIFE-LONG COMMUNITY: Supporting Work-Life Integration by creating quality communities with facilities that cater to all generations and beloved pets, such as Sansiri Backyard, Co-Kitchen, and Co-Working Space, along with various activities and privileges for the Sansiri Family.

The trend of "Third Place," or a space beyond home and work, is gaining significant popularity in Thailand. Research from CBRE shows that 65% of condominium residents desire common areas designed for both work and relaxation in the same space.

Real Estate Market Perspective: After-Sales Service is the Key to Sustainability

In a highly competitive real estate market, differentiating through after-sales service has become a crucial strategy that helps developers maintain long-term customer bases and build strong brands. Sansiri views investment in after-sales service not merely as a cost but as an investment to create added value for customers' assets and foster long-term brand loyalty.

Sansiri is confident that with the LIFE-LONG PROMISE strategy and the 4 strengths of “Quality-Security-Caring-Community,” #CaringForYouEndlessly, it focuses on building long-term relationships with customers by emphasizing care throughout the entire lifecycle of living, aligning with changing consumer behaviors that prioritize value and experience over products. This will ensure that Sansiri remains at the forefront of after-sales service in real estate. For more information, visit https://siri.ly/bSWypg3